Stephanie Smokovich founded Bella Blvd in 2008. What started in the upstairs level in her parents’ home, rapidly grew into a thriving company, and today is an established brand in the Craft & Hobby industry. Throughout the years, Bella Blvd has steadily expanded its product offering, becoming known for bright and graphic designs. At the core of Bella Blvd’s products are the essentials: patterned papers and stickers. These essentials combined with beautiful embellishments encourage the art of scrapbooking. Bella Blvd is humbled to be a small part of such a large community that captures memories and preserves them.

Every member of Bella Blvd’s team works towards a common goal of keeping creativity alive while offering friendly and personalized customer service. The possibilities of how Bella Blvd will continue to grow are endless. We are on a mission to make scrapbooking and paper crafting fun, full of color and stress free. We hope you love our collections as much as we do!


Bella Blvd wishes to increase the creative desires of memory preservation for future generations. Bella Blvd is dedicated to staying on top of industry trends, designing colorful & coordinating products, and to the growth of the company with respect, kindness and a positive attitude. We promise to Bring You Something Beautiful for Everyday™.